The Lean Machine

A leaner marketing function. Done properly.

For established businesses, agencies and consultancies that need to reduce cost, introduce AI and automation, replace expensive agency retainers or restructure the marketing team, and want to do it with care for the people affected.

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Who this is for

Established teams with a marketing bill that isn't earning its keep.

Marketing teams of 2–6 whose salary bill feels disconnected from results
Businesses paying heavy agency retainers with unclear ROI
Consultancies and agencies wanting to introduce AI without losing quality
Founders who want to restructure with care, not a cold spreadsheet

The outcome

A leaner team. A lower burn rate. A marketing function built for how business actually works today, with the outgoing team supported into strong next roles.

What's included

Marketing function audit

A full review of your current team structure, output and spend. We map what is working, what is not, and where AI can take over immediately.

Fractional senior marketer

We source, vet and place a senior AI-trained specialist who can run content, social, email, paid and strategy without a team around them.

AI tool stack setup

We recommend and implement the right AI tools so the new hire is productive from day one, not week eight.

Outplacement support

Structured support for the people leaving: CV coaching, job search help and warm introductions. Done properly, with care.

Restructure with a plan, not a spreadsheet.

We'll tell you straight whether The Lean Machine is right for your business, and what to do if it isn't.

Book a free growth review